Search Engine Optimization
Search Engine Optimization (SEO) is all about getting found. An exquisite website that nobody sees is exactly that.
It won't improve your business if it lies dormant.
SEO in a nutshell is developing your website and writing your content in a way that makes you rank highly for searches related to your business. The first result in Google averages more than 1/3 of the total traffic, and all that traffic is free and already qualified--the people searching are quite literally seeking exactly what you offer.
The wizards at Google have a top-secret algorithm that scopes out the whole web and decides which website gets which slot in the search results. There are many pieces to the puzzle, and it's Google's closely-guarded secret sauce. What's most important, though, is delivering great content that is exactly what people are searching for, and optimizing that content so that Google's robot deems it worthy. That practice, called on-page SEO, is a crucial part of our Online Awesome. We take pride in not using any unsavory "black-hat" tactics, which will only hurt our clients in the long run.
Ranking well is non-optional in online marketing. If you're not on the first page of Google results, you don't exist. Traffic is exponentially smaller after the first handful of results for any given search term. It's imperative that your business rank well in relevant results pages, and we will settle for nothing less for our Online Awesome clients.