Google AdWords and other pay-per-click (PPC) ad platforms can be quite intimidating, but they can be an incredible source of qualified leads, and often out-perform traditional marketing methods. Additionally, they're usually directly scalable--increase your ad budget and you get more leads.
Our professional team will handle all of your PPC needs. We will work with your team on generating a list of relevant keywords. We will research those keywords and alternatives to find niches that will provide good dollar-to-lead ratios. We will create and manage PPC ad campaigns specifically to direct higher-quality traffic to your site.
Further, we will create custom landing pages for your ad campaigns that are tailored for specific keywords. When a lead clicks through to a page tailored to specify exactly how your business can help them, it takes already-qualified leads and makes them much more likely to convert--moving them right through the sales funnel with minimal losses.
Running a successful ad campaign requires a lot of due diligence--testing out different phrasings, new keywords to target, and A/B testing landing pages in an attempt to nuture leads and capture a higher percentage. The one-two punch of higher-quality traffic and a higher capture rate leads to better conversion rates where it counts. Targeting the people who are looking to buy a product you sell is a powerful tactic, and we want you to capture your share of the market.
PPC campaigns are an important part of any online marketing effort, and can provide incredible bang for your buck, if executed well.