ThreeTwelve Creative Blog

8 Steps to Dominating the Internet, Part Two: Optimizing Your Website.

Last time in 8 Steps to Dominating the Internet, if you'll remember (and even if you don't), we talked at some length -- or at least at some word count -- about how to choose appropriate keywords for your site. This time around, we're going to take that arcane knowledge and use it, like electrodes on a frog's leg, to get this whole process kickin'.

You'll Make the World a Better Place

I have spent many an hour lately troubleshooting how to make something work on IE7 or IE8, wanting to rip out my (beautiful) hair--and I'm not even a front-end developer. Now imagine my hours multiplied by tens of thousands of developers. Admittedly some of them have far less hair to worry about.

Well, that's quite a list, eh? On April 19, Florida Governor Rick Scott paid a visit to Ted Bill and our friends at Pelican Wire. The governor came to announce the Q1 2013 Florida unemployment numbers, but he also came to present Ted Bill the Governor's Business Ambassador Award and to congratulate Pelican Wire for being the first-ever Manufacturer of the Year of the Southwest Regional Manufacturers Association, a.k.a. the SRMA.

Mainframe Software Giant Partners with ThreeTwelve Creative

Last week I wrote a post aimed at users generating passwords for the services they use. Terrible passwords are the norm, and they owe it to themselves to create the best password they can to protect important data.

It's been a busy couple of years for ThreeTwelve Creative as we grow our involvement in the Southwest Florida community.

Admit it: Pushing designers over the edge is fun. Here's how to use typography on your website to aid in the cause.

The majority of webpages are comprised of 95% typography.  No matter how amazing your choice of images, color, or overall design in a web page, if your typography is bad your design can ultimately fail -- and not aesthetically, but in communicating to web users effectively. That's why type is not an afterthought; it is the voice of a website and is as important to the design as any other element. From large headlines and bold blocks of text, to bulleted lists, to smaller-sized text in body copy, captions, and even links, it is THE means of communication on the web -- and can do so effectively if done right, or drive people away if done poorly.

8 Steps to Dominating the Internet, Part One: Keywords.

Too often, when we are on-boarding a client and we begin our process of gathering all the bits and pieces we need to manage their online presence, we discover they don’t have access to (let alone ownership of) some of the most critical pieces of information to their business. These seemingly insignificant sets of URLs, usernames and passwords are a lot like a set of keys. They open the doors to your business and if left in the wrong hands can lead to devastating loss.

And sometimes it's not your fault

"Through 20 years of effort, we've successfully trained everyone to use passwords that are hard for humans to remember, but easy for computers to guess." - XKCD #936